At the heart of hospitality
The secret of success in the highly competitive world of luxury hospitality lies not just in exceptional quality of service or the creation of memorable experiences, but in an imaginative blending of the two.
Emotional engagement is the key factor in an industry increasingly driven by guest expectation. The staycation has, during the last couple of years, boomed in popularity for those in search of retreat, escapism, and a regard for wellness. There’s a sense of enticement about a place that caters for our love of creature comforts and our desire to roam - and that, at the same time, offers something uniquely personal.
Farncombe Estate in the Cotswolds does just that, with three hotels set on 400 acres of forested hillside and a enlightened approach to the customer journey. Here, luxury is not based on rules and formality, but on triggering feelings of joy, freedom and fascination. The estate is described as a playground and gateway to adventure, with an eclectic offering of accommodation: the stylish suites and spa of Dormy House, the homely indulgences of Foxhill Manor, and the hideaway huts and quirky treehouses of The Fish. A familial welcome is extended to all. Activities are diverse, ranging from yoga and hovercrafting to archery and axe-throwing.
Farncombe’s inspiration comes from listening to their customers, putting them at the heart of what they do, and celebrating a fundamental truth: the real essence of luxury is not found in the trappings of chandeliers and marble floors, but in the quality of human connection. Personal touches that rekindle childhood pleasures, settings that inspire wonder, and moments that bring laughter are, quite simply, the most meaningful experiences of all.
Ruby Goodman, Senior Waiter at Dormy House; Natasha Steane, Chef de Partie at The Fish.
“The inspiration for Farncombe was the mediocrity I saw in other luxury hotels, hotels that forget to put the guest at the heart of what they do, instead doing what is easier and convenient for the team while forgetting who’s there for whose benefit”.
Andrew Grahame,
Chief Executive at Farncombe Estate